consumidor de lujo emergente
The New Face of Luxury report, produced in association with Fashion and Beauty Monitor, explores how the luxury fashion, beauty and lifestyle sector is embracing influencer marketing. In addition, the report features in-depth opinions of global luxury fashion and beauty influencers and brands as well as senior-level marketers.
A just-out white paper, “The New Luxury,” by Highsnobiety sheds light on what qualifies as luxury with young consumers in 2018.
This article explores challenges for luxury brands to innovate, drawing from insights gathered in a survey of luxury industry executives. Changing definition of luxury presented. New ideas about luxury are explored and ways brands can innovate to meet today's luxury consumers' needs.
The perception of luxury has changed and there’s no going back. How can luxury brands navigate this new consumer mindset? WGSN reports
The Italian luxury megabrand attributes its phenomenal success to a bold paradigm shift from exclusivity to inclusivity, but Gucci is much less sticky than inclusive brands like Apple.
By Amish Dargan, Humber College Alumni
With the rapid innovation taking place on the digital front, has the time come for luxury to co-exist with inclusivity?
In the eyes of many, âluxuryâ and âexclusiveâ are synonymous when it comes to brands.